Product strategy & roadmap
Most teams have a feature backlog. Few have a coherent strategy that ties every bet back to commercial outcomes. I help your product team design for leverage — so you build it once and open new markets with it. That means clear priorities, measurable goals, and a roadmap that flexes without collapsing, so your team can own the board narrative and execute with confidence.
Go-to-market & commercial positioning
Pricing, packaging, segment focus, and the story you take to market. I help your product and commercial teams find the positioning and commercial model that turns product decisions into revenue outcomes — whether you're entering a new market, sharpening your ICP, or repositioning for growth.
Bridging commercial & technical
I help defuse the politics that build up between commercial and technical teams by speaking both languages fluently. I understand the pressures engineering faces — deadlines, technical debt, resource constraints — and I translate commercial priorities into terms the technical team can act on, and technical realities into language leadership understands. That alignment reduces friction, accelerates decisions, and keeps the product organisation pulling in the same direction.
Team leadership & product culture
Building a product team that ships with confidence takes more than hiring. I help your product managers grow through coaching, establish rituals that stick, and put in place decision-making frameworks — so the product function scales with capability, not dependency on me.
Discovery & validation
Before your team commits engineering months to a build, I help them with customer discovery frameworks and workshops to validate the problem, the solution, and the willingness to pay — with competitor analysis, market alignment, ROI case, roadmap impact, and time-to-value estimate built into every recommendation. Fast, evidence-based validation that protects your runway and sharpens the team's conviction before a single line of code is written.
Fundraise & exit preparation
The product narrative can make or break a raise. I help your leadership team craft the metrics story, roadmap defensibility, and growth thesis that investors want to hear — drawing on experience from multiple funding rounds and exits, so your team owns the room.
Interim CPO coverage
When your CPO leaves and you can't afford a gap, I step alongside your product team to keep them aligned, the roadmap credible, and stakeholders calm — while coaching the team and helping you run a proper search for the permanent hire.