Meet your advisor
Sally Chamley — Fractional CPO.

Sally has taken a £1M ARR B2B SaaS product from single-client incumbent to global platform — now live in 7 countries, localised into 6 languages, and embedded as a core product to Tesco Global.
With 20 years' experience of enterprise sales negotiation and technical build, Sally sits at the intersection of technical and commercial — aligning product roadmap, engineering and innovation with go-to-market strategy and product systems for growth.
A former founder, Sally has raised investment and owned the full cycle — pitch, positioning, and the ongoing investor relationship. She knows what investors look for, and how to build product strategy that earns their confidence.
For founders who need a CPO without the permanent hire — Sally brings the operator's instinct, the investor's lens, and the people experience to build outstanding teams that rally behind the product vision and drive technical growth.
Sally has international experience establishing product and teams across the UK, EMEA and South East Asia.
Sectors
Retail · Medical · FinTech · Energy & Utilities
Selected clients
Tesco Global · Gridserve EV Network · Nissan · Amazon · Avantor Sciences
- ·B2B SaaS
- ·AI / ML
- ·Data-driven platforms
- ·Enterprise scale-up
- ·Product-led growth
- ·SaaS pricing & billing
- ·Investment readiness
- ·Go-to-Market Strategy
- ·20+ years
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The first conversation is free — a candid read on where your product function is, and where a fractional CPO could move it.
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